2025 Kiindred Baby & Toddler Awards!

Australia's favourite Baby & Toddler products have been announced! 

We are thrilled to be recognised as a finalist in the 2025 Kiindred Baby & Toddler Awards for Most Innovative Brand or Product and Best Purpose Led Brand!

For the Parent’s Choice Award, parents simply selected their favourite products and the products in each category with the most votes wins!

For the Expert’s Choice Award, The Experts attended an in-person judging day, and scored each product on a scale of 1-5 across 5 specific selection criteria. The judges scores were anonymised, and the product that had the highest total score in each category has been awarded the Expert’s Choice Award.

Voting helps support parents find the best products for their parenting journey and support businesses elevate the best brand in the parenting space.